About me: Pe.Lu.Ca

My name is Pedro Lucas Caballero, and that's a bit of a long name for some, it's even difficult to pronounce for others, so I opt for a shorter version of it: Peluca.

I have 3+ of work experience in Marketing, and am currently pursuing a double degree Masters program: MBA & Market Research and Consumer Behavior, in Spain.

My personal and professional path have made me interested in the intersection of data, user experience, marketing and strategy development.

I am currently looking for a UX Researcher, Marketing or Strategy role where I find insights through research that lead into actionable strategies and actions.

Work Experience

Nivea & Nielsen

Consultant

Jan 2020 - Apr 2020

Madrid, Spain

Hackett London

Consultant

Jun 2019 - Jul 2019

Madrid, Spain

Prodigy Network

Marketing Manager

Apr 2018 - Aug 2018

New York, USA

Prodigy Network

Marketing Analyst

Jun 2015 - Apr 2018

New York, USA

Skills & Tools

Data Analysis

SPSS

Excel

SQL

Tableau Prep

More...

Design

Adobe Illustrator

Sketch

Adobe XD

Wix

More...

Presentation

Tableau

Power Point

Keynote

PowerBI

More...

Education

Market Research &

Consumer Behavior

October 2019 - July 2020

Masters

IE School of Human, Sciences and Technology

International

MBA

January 2019 - December 2019

Masters

IE Business School

Economics &

Political Science

September 2011 - May 2015

Bachelors

Boston College

School of Arts and Sciences

Past Projects

Copy of Milk1.png

Trendy Brand for Millenials (Concept)

Designed a brand tailored to Millennials based on analyzing their consumer behavior.

Fly UX No Text.png

Fly UX - Website Design

Created a prototype for a travel website based on research insights like pain point and preferences.

International Travel App (Concept)

Designed an app that would integrate all public transportation cards existent today into one.

csner6klwgyebef8mo6q.png

Hackett Website Redesign

Suggested a redesign on Hackett's website and added features like pairings to increase cross-selling.

Color logo with background.png

Recyclable Clothing Brand (Concept)

Designed a brand focused on recycling plastic from oceans, using a simple yet attractive design.

Natural Trends Research for Nivea

Developed qualitative and quantitative research on the trend of natural products for Nivea Spain.

Certifications

Professional Diploma in UX Design

UX Design Institute

Completed on: April 6, 2020

Google Analytics Individual Qualification

Google

Completed on: September 2, 2019

Elements of AI Certificate

University of Helsinki & Reaktor

Completed on: March 29, 2020

Fundamentals of Digital Marketing

Google Digital Garage

Completed on: April 3, 2020

Inbound Marketing Certification

Hubspot Academy

Completed on: June 30, 2020

Introduction to Python

DataCamp

Completed on: April 30, 2020

SQL Fundamentals Track

DataCamp

Completed on: April 15, 2020

Social Media Certification

Hubspot Academy

Completed on: July 14, 2020

©2019 by Turismo Tasty. Proudly created with Wix.com