About me: Pe.Lu.Ca
My name is Pedro Lucas Caballero, and that's a bit of a long name for some, it's even difficult to pronounce for others, so I opt for a shorter version of it: Peluca.
I have 3+ of work experience in Marketing, and am currently pursuing a double degree Masters program: MBA & Market Research and Consumer Behavior, in Spain.
My personal and professional path have made me interested in the intersection of data, user experience, marketing and strategy development.
I am currently working as Chief Insights Officer at Talkwalker. I find insights through our platform to showcase how brands use social listening to create actionable strategies and campaigns.
Work Experience
Nivea & Nielsen
Consultant
Jan 2020 - Apr 2020
Madrid, Spain
Skills & Tools
Data Analysis
SPSS
Excel
SQL
Tableau Prep
More...
Design
Adobe Illustrator
Sketch
Adobe XD
Wix
More...
Presentation
Tableau
Power Point
Keynote
PowerBI
More...
Education
Market Research &
Consumer Behavior
IE School of Human, Sciences and Technology
January 2019 - December 2019
Economics &
Political Science
September 2011 - May 2015
Boston College
School of Arts and Sciences
Past Projects
Trendy Brand for Millenials (Concept)
Designed a brand tailored to Millennials based on analyzing their consumer behavior.
Fly UX - Website Design
Created a prototype for a travel website based on research insights like pain point and preferences.
International Travel App (Concept)
Designed an app that would integrate all public transportation cards existent today into one.
Hackett Website Redesign
Suggested a redesign on Hackett's website and added features like pairings to increase cross-selling.
Recyclable Clothing Brand (Concept)
Designed a brand focused on recycling plastic from oceans, using a simple yet attractive design.
Natural Trends Research for Nivea
Developed qualitative and quantitative research on the trend of natural products for Nivea Spain.
Certifications
Professional Diploma in UX Design
UX Design Institute
Completed on: April 6, 2020
Google Analytics Individual Qualification
Google
Completed on: September 2, 2019
Elements of AI Certificate
University of Helsinki & Reaktor
Completed on: March 29, 2020
Fundamentals of Digital Marketing
Google Digital Garage
Completed on: April 3, 2020
Inbound Marketing Certification
Hubspot Academy
Completed on: June 30, 2020
Introduction to Python
DataCamp
Completed on: April 30, 2020
SQL Fundamentals Track
DataCamp
Completed on: April 15, 2020
Social Media Certification
Hubspot Academy
Completed on: July 14, 2020
