About me: Pe.Lu.Ca
My name is Pedro Lucas Caballero, and that's a bit of a long name for some, it's even difficult to pronounce for others, so I opt for a shorter version of it: Peluca.
I have 3+ of work experience in Marketing, and am currently pursuing a double degree Masters program: MBA & Market Research and Consumer Behavior, in Spain.
My personal and professional path have made me interested in the intersection of data, user experience, marketing and strategy development.
I am currently working as Chief Insights Officer at Talkwalker. I find insights through our platform to showcase how brands use social listening to create actionable strategies and campaigns.
Nivea & Nielsen
Jan 2020 - Apr 2020
Skills & Tools
Market Research &
IE School of Human, Sciences and Technology
January 2019 - December 2019
September 2011 - May 2015
School of Arts and Sciences
Trendy Brand for Millenials (Concept)
Designed a brand tailored to Millennials based on analyzing their consumer behavior.
Fly UX - Website Design
Created a prototype for a travel website based on research insights like pain point and preferences.
International Travel App (Concept)
Designed an app that would integrate all public transportation cards existent today into one.
Hackett Website Redesign
Suggested a redesign on Hackett's website and added features like pairings to increase cross-selling.
Recyclable Clothing Brand (Concept)
Designed a brand focused on recycling plastic from oceans, using a simple yet attractive design.
Natural Trends Research for Nivea
Developed qualitative and quantitative research on the trend of natural products for Nivea Spain.
Professional Diploma in UX Design
UX Design Institute
Completed on: April 6, 2020
Google Analytics Individual Qualification
Completed on: September 2, 2019
Elements of AI Certificate
University of Helsinki & Reaktor
Completed on: March 29, 2020
Fundamentals of Digital Marketing
Google Digital Garage
Completed on: April 3, 2020
Inbound Marketing Certification
Completed on: June 30, 2020
Introduction to Python
Completed on: April 30, 2020
SQL Fundamentals Track
Completed on: April 15, 2020
Social Media Certification
Completed on: July 14, 2020